By Dr Anthony Mann (Director of Research and Policy, Education and Employers) and Sara Caplan (Education and Skills Consultant, PriceWaterhoouseCoopers)
This thinkpiece by the Education and Employers Taskforce and PriceWaterhouseCoopers explores young people’s views of Apprenticeships, and the practical steps employers can take to help them to gain a more informed understanding of them. The report includes a review of effective Swiss practice matching young people to the right Apprenticeship and a new table setting out perceived value to young people of employer contacts, family ties and public information in making decisions about their futures.