We help young people discover their future - by bringing inspiration from the world of work into school

What we do

Programmes

Boosting young people’s motivation, attainment and career prospects by connecting volunteers from the world of work with schools to inspire the next generation.
The counterpart to Inspiring The Future for primary-age children, Primary Futures broadens horizons, challenges gender stereotypes and brings learning to life.
A video library for young people, schools and parents featuring over 1,000 people talking about their careers with over 1 million views per year.

Our research

Exploring the impact of employer engagement in schools to young people and the economy. Our research informs education policy and practice, and drives our own activities. 

“The volunteers opened my eyes about different areas of work, and other ways of getting there. It also enabled me to talk to real people who have reached career levels that I aspire to.”

Year 9 student, Merseyside.

Recent highlights

Images of volunteer interactions with young people both virtually and in-person

4 million moments of aspiration on Social Mobility Day

Today is Social Mobility Day! Whilst it seems like there is a themed day for everything, this is about an issue our charity thinks is…

Read more
Julian Calder photo of QEST scholar

Launch of Making the Future campaign to demonstrate careers in crafts

We’re working with the Queen Elizabeth Scholarship Trust (QEST) to give young people the opportunity to learn about the world of work first hand from…

Read more

Published today: new report on the career aspirations of children in Skåne, Sweden

Over the last 18 months we have been working with colleagues from Region Skåne and Mälardalens University in Sweden on a report examining the career…

Read more

Challenging gender stereotypes

See Primary Futures in action:

News and events