A new film reveals the reality of gender stereotyping amongst primary school children. When asked to draw a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were female.
Please could you help raise awareness of this deep-seated issue by forwarding the film to friends and colleagues. Share on social media using #RedrawTheBalance or retweeting our tweet @Edu_employers and @PrimaryFutures
A huge thank you to Mullen Lowe who produced this powerful yet subtle film for us pro bono.
Join our campaign by pledging and hour to talk with state school pupils about your job and break down stereotypes of all kinds: http://www.inspiringthefuture.org/
We work with thousands of primary and secondary schools and know that it makes a genuine difference. Especially for young people in areas of deprivation who do not always get to meet people doing ‘any jobs’ let alone interesting or unusual ones!