December 17, 2021
December 17, 2021
Earlier this year ITV announced that they were partnering with our Inspiring the Future programme. Over 10,000 young people have already benefited from meeting an ITV volunteer and having the chance to ask them questions about their job and career route. There is such an amazing range of staff who work across the ITV group, […]
Read moreDecember 14, 2021
December 14, 2021
This article has been published today by the Higher Education Policy Institute (HEPI). HEPI is the UK’s only independent think tank for higher education, and aims to shape higher education policy debate through evidence. New research on the stereotypes formed at a young age, their long-term impacts and what can be done to tackle them […]
Read moreNovember 25, 2021
November 25, 2021
On 24th November the Australian Government launched a national initiative to broaden primary-aged children’s horizons and raise their aspirations, citing our research on the importance of starting early. Having previously established programmes to support career aspirations of secondary and college students, the Career Industry Council of Australia is working with the National Careers Institute to […]
Read moreNovember 16, 2021
November 16, 2021
Inspired by our Redraw The Balance video highlighting gender stereotyping in primary schools (viewed over 100 million times), a new campaign in Denmark looks at the lack of female leaders represented in the media and calls for children to get access to such female role models. ‘Rollemodeller for Alle’ was launched last week by Danish organisations Female Leadership Academy and Kvinde […]
Read moreOctober 8, 2021
October 8, 2021
The impact of giving primary school children the chance to meet people from beyond their immediate networks has been featured across 11 ITV regional news channels. Copyright: ITV News The reports show children from local schools taking part in Primary Futures activities, drawing pictures of what they want to be when they grow up, talking about what […]
Read moreOctober 4, 2021
October 4, 2021
Latest research from the Our Future Derby project shows a vitally positive impact on children’s motivation and aspirations at a time when children faced unprecedented challenges in their education. The Our Future Derby project was launched in 2019 to expand children’s horizons, challenge stereotypes, and enhance social mobility. It was commissioned and funded by the Opportunity […]
Read moreSeptember 8, 2021
September 8, 2021
As life begins to open up again and schools return to some sort of normality, the sense of new term, new start is greater than usual this year. So too, the need to re-engage children with learning and the wider world around them is more pressing now than ever. In this short new video, Social […]
Read moreJuly 21, 2021
July 21, 2021
We launched our 2 minute Redraw the Balance video in 2016 to show the ingrained gender stereotypical views children often have and the importance of tackling these at primary school. The video has been remade in Denmark, China and Canada and South Africa is the latest to recreate the concept. This new version was produced by VVOB […]
Read moreJuly 16, 2021
July 16, 2021
Our 6th International Conference on Employer Engagement took place on 1st and 2nd July 2021. This year’s theme was ‘Preparing Young People for the Future’ and the conference, run in partnership with the Edge Foundation took place virtually for the first time. Going virtual meant we were able to welcome many more delegates and speakers […]
Read moreJuly 15, 2021
July 15, 2021
Today Primary Futures publishes Scaling Up, a report on the impact of its programme that brings volunteer role models from the world of work to talk to primary school children about their jobs – and the greatest impact is on children from disadvantaged backgrounds. The largest study of its kind in England, it shows that the […]
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