Will has over 30 years’ experience in the media industry. He started his career as a management consultant with KPMG, before joining BBC Worldwide (now BBC Studios) where he worked across the BBC’s commercial and international operations. He helped launch ask.com in the UK and then moved to Sky, working in a number of commercial and operational roles in Sky’s new media business. He was Chief Strategy Officer and a main Board Director of Global Media & Entertainment Ltd, the leading commercial radio and outdoor media group, before stepping down in 2020.
During his time at Global, Will was responsible for establishing the Global Academy, a state school in west London for young people from a diverse range of backgrounds wanting to start a career in the creative industries.
He is a Non-Executive Member of the OFCOM Board, a Non-Executive Director of Primedia, a leading Africa-focused media and advertising group, and has served as a Trustee of the Baker Dearing Educational Trust.