We help young people discover their future - by bringing inspiration from the world of work into school

What we do

“The volunteers opened my eyes about different areas of work, and other ways of getting there. It also enabled me to talk to real people who have reached career levels that I aspire to.”

Year 9 student, Merseyside.

Recent highlights

Two young boys from primary schools mock interviewing each other, talking into their pretend microphones as part of Inspiring the Future local media event in Bolton primary school

Local media professionals inspire Bolton primary kids at first showcase event

Pupils get interactive and hands-on - discovering new jobs in local media with the help of brilliant volunteers who open up a whole world of new jobs

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Landmark work experience research report published in answer to Milburn Review

New research finds work experience can reduce the odds of young people becoming NEET by 80%, yet disadvantaged teenagers can’t access it  A new report…

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#selection of three local newspapers reflecting local media

Inspiring the Future of Local Media launches across the North West

This 6 month programme in the North West, focuses on introducing primary and secondary children to diverse and intriguing roles in local media. It's a brilliant campaign that will really widen aspirations in less privileged areas.

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Challenging gender stereotypes

See Primary Futures in action:

News and events